Although most homeowners in western states are concerned about this wildfire season, 55% said they were unsure if their property was in a high-risk area, according to Zesty.ai, who interviewed of consumers in Arizona, California, Colorado, Idaho. , Nevada, New Mexico, Oregon, Utah and Washington.
Almost 90% of those surveyed believe that mitigation efforts, such as clearing vegetation and installing screens, can help protect property from wildfires. However, only two-thirds take these mitigation measures and only 27% implement them throughout the year. April, May and June were the most common months for homeowners to make mitigation efforts, survey data showed.
Homeowners in Oregon are the most proactive in protecting property from wildfires, with 73% of respondents saying they are making mitigation efforts. Across the region, 66% of those surveyed said they did the same, Zesty.ai found.
When it comes to learning more about the benefits of mitigation efforts, 51% of Western homeowners said a letter from a local fire official would be the best way to get this information, reported Zesty.ai. Less than 10% want this information from real estate websites, while 40% said it would be best to get details on the benefits of forest fire mitigation when applying for home insurance.
While many would like this information to come from an industry professional, nearly 60% said they have never discussed wildfire risks with an insurance provider. Californians are the most likely to have these discussions. Almost 40% said they had spoken to an insurance professional about forest fire risks, compared to 34% of all consumers surveyed.
Most Western homeowners are also confident (51%) or very confident (24%) in the mitigation actions of their state and local governments, according to the survey. Even more had similar feelings regarding the capabilities of the local fire department to handle these types of emergencies.
Only 4.6% said they had no confidence in the efforts of state and local governments, while 3.4% said they had no confidence at all in the ability of the local fire department to handle / contain an emergency related to a fire.