Ageas Federal Life Insurance, one of India’s most trusted private life insurance companies, announced on August 13 the launch of its new campaign – BasEkCall. The campaign kicks off with a film starring its brand ambassador, Sachin Tendulkar, who encourages individuals to connect with each other during these difficult and exhausting times during the COVID-19 pandemic.
Drawing on his own experience recovering from COVID-19, Sachin Tendulkar calls on people to contact their friends, family, colleagues and loved ones by phone and to be a pillar of their support, even as the pandemic calls for it. isolation and social distancing.
The campaign is an extension of Ageas Federal’s global brand philosophy, FutureFearless, which seeks to convey a message of positivity, even as the world goes through tough times.
Ageas Federal has partnered with an NGO, “EK Saath”, where people can call for free medical consultations, mental wellness sessions and help with vaccines. In an effort to be accessible to urban and rural populations across the country, consultations and services are currently available in six languages - Hindi, English, Marathi, Gujarati, Tamil and Kannada.
The ‘BasEkCall’ campaign was conceptualized and created in partnership with VMLY & R India. The campaign will run primarily on digital media across the range of platforms, including social media (Facebook, Twitter, Instagram, LinkedIn, YouTube and ShareChat), OTT platforms, GDN (Google Display Network), portals of English and vernacular news, sports portals, influence pages, programmatic advertising and mobile notifications.
Commenting on the idea behind the campaign, Karthik Raman, Chief Marketing Officer & Head – Products, Ageas Federal Life Insurance said: “We have been stranded for over a year and a half due to the COVID-19 pandemic. many of us have been physically affected by the virus, others have struggled to cope with the loss, isolation, loneliness, anxiety and uncertainty brought on by the pandemic. “
Anil Nair, CEO – VMLY & R, adds “The pandemic has changed everything, and the past year has been taxing for everyone, both physically and mentally. With this campaign, we wanted to convey that BasEkCall is all it takes. must to make a difference and be It was an honor to partner with Ageas Federal Life Insurance to conceptualize this campaign and show that reaching out to loved ones or certified professionals goes a long way in combating feelings of loss, desperation and loneliness. “